Classic Cookie was well known for having the best cookies around. They also were well known for hiring the best people. What wasn’t well known was their brand.
We understood that instead of layering new designs and messaging we had to show that Classic Cookie was indeed that, a classic. Not a newfangled cookie, not a lavender-infused turmeric cookie laced with organic mung bean essence. No, we’re talking classic. Gooey chocolate chip. Rich oatmeal raisin. Sweet, sublime sugary sugar cookies.
And that’s what we helped Classic Cookie explain to their customers. These cookies were not snacks or desserts or cheat-on-your-diet food.
They’re happiness.
Animation should always be short, eye-catching, engaging, and fun. But what sets our videos apart from other agencies is our commitment to creating one clear, simple message.
The Greenville Drive is the Single-A affiliate for the Boston Red Sox. To get the word out about big events at the stadium we tried to make the outdoor, tv and print as fun-loving as the ol’ ballpark. We would purposely change the brand look every year, which adds a touch of difficulty to each project but the results are always exciting.
They had the technology. They had a cult-like following. But they weren’t growing. My job was to take their historic brand and present it to the next generation. A big overhaul was made to their logo, collateral and website to give them a broad, fresh look which could appeal to millennial water enthusiasts without losing Costa's core fishermen audience. In the end, the world was smitten with the new face of Costa Del Mar. Sales and their followers have been strong ever since.
(created at Henderson Advertising)
There is no better way to build brand awareness, entice interest and talk directly to your target audience than with intentional spaces. It makes a bold brand statement in a focused environment.
Below is some of our work for:
Grace Church
Greenville Chamber of Commerce
ReWa
Highlands Food & Wine is an event for those who enjoy long, romantic walks to their fridge or their wine cellar. Spectacular food prepared by award-winning chefs. Unparalleled wines. Music to make your mouth water. All enhanced by a rather large portion of gorgeous mountain scenery. Together with Eleven Events, we come up with a unique look and style for the festival, which gets challenging but the results are very satisfying.
Filmed by Let People See
If you’ve never been to the Scottish Games, you haven’t danced with death. Kidding. But these Scots are unbelievable. They toss telephone poles, throw battle axes and make noises that cause some adults to wear diapers. Kidding again. Maybe. Come see the Gallabrae Greenville Scottish Games for yourself.
(created at ZWO)
The Greenville Triumph is part of the newly formed United Soccer League One. To spread the word about Greenville’s newest professional team we created a name, logo, outdoor, collateral, video and print to be as exciting and inclusive as the sport itself. With sell out crowds and explosive merchandise sales, we felt this launch was indeed a triumph.
Grow food, grow jobs. This is the mission of Mill Village. Their concept is simple: build small, sustainable, organically-managed farms that promote holistic development in our communities. They needed branding that could work for their produce and as well as their mobile food truck, Good to Go. We made a conscious decision to make everything feel crafted by hand to convey the hard work that goes into the farms and into the community. Posters, print ads, specialty items and apparel were created to promote the farm to youth, the Mill Community as well as Greenville County.
BioSmart from Milliken kills germs dead on science lab coats. Like, really dead. The client requested that their lab coats be the hero, so we tried to make this technology as dramatic, and simple, as possible.
(created at Erwin Penland)
Do you remember your college dorm? The stains. The noise. The smells. Oh, the smells. The Grove is the exact opposite. If a college student wants the full college experience without settling for the ordinary apartment complex, they call The Grove “home.” In just seven years, we have helped the brand grow from a few locations to over 48, through billboards, posters, social media, websites, video, TV and guerrilla. All created to showcase the next generation of student living.
(created at ZWO)
